(can be disabled)Ĥ) Viewer clicks or watches those ads and you are paid 68% of the ad revenue. You can use Google AdWords and AdSense for Video together to make some money back from your video campaigns too.ġ) Viewer sees your video ad in another video and clicks on it.Ģ) You pay for that click as part of your campaign budget.ģ) Viewer proceeds to watch your video, viewing the ads from other content creators that are enabled to display on your videos.
Thousands of channels are making six figures a year. Over 1 million content creators from 30 countries around the globe are earning money simply through YouTube videos. Providing your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles. Give your audience more options to consume If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.Ĥ. Social media metrics are a factor taken into consideration by Google when ranking pages. Get your videos shared on social media platforms This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.ģ. Associate your domain name with your YouTube channelĪssociating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.Ģ. Get other website owners to embed your videos on their websitesĮvery time someone embeds your video in their website, it counts as a vote in favour of your video. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.įun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.Ĥ Top Tips For Using YouTube To Increase The Authority of Your Websiteġ. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.īy utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. This shows that Google considers video to be as important as text-only pages. 
You might have noticed that videos are appearing more often in Google’s search results. Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.
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